Video ads
personalized
per viewer
Video ads
personalized
per viewer
Video ads
personalized
per viewer
We use AI to give every viewer a version of your ad that feels like it was created just for them
We use AI to give every viewer a version of your ad that feels like it was created just for them
We use AI to give every viewer a version of your ad that feels like it was created just for them
Jessica's Version
Services
Services
Services
What makes us different?
What makes us different?
Generated Per Viewer
No two viewers see the same ad. Every video is rendered uniquely in real time, without you spending hours (or dollars) creating endless variations.
Deep Personalization
We personalize on every layer (faces, products, voices, storylines) so every ad feels like it was made for the person watching
Full Brand Control
You decide exactly what can adapt and what stays fixed. Every version feels aligned to your brand and strategy, not left to a black box algorithm.
Case studies
Case studies
Case studies
Boosting organic virality with personalization
Boosting organic virality with personalization
To launch their new album, Grammy-winning rock band Ghost partnered with Darwin to let fans appear inside an official music video. Instead of watching, fans became part of the story, driving viral engagement across TikTok, Instagram, and YouTube.
Generations
In the first 15 days
Organic Share Rate
~4x higher than avg viral UGC videos
What we do
You focus on the story, we handle everything else
AI Personalization Tech
We'll deploy the world’s first real-time AI personalization video engine, generating unique ad versions per viewer
Interactive User Interface
We'll design the interface that lets every viewer intuitively experience their personalized ad
Publisher Network
We'll optimize distribution for you, track results in real time, and fine-tune for maximum impact.
What we do
You focus on the story, we handle everything else
AI Personalization Tech
We'll deploy the world’s first real-time AI personalization video engine, generating unique ad versions per viewer
Interactive User Interface
We'll design the interface that lets every viewer intuitively experience their personalized ad
Publisher Network
We'll optimize distribution for you, track results in real time, and fine-tune for maximum impact.
What we do
You focus on the story, we handle everything else
AI Personalization Tech
We'll deploy the world’s first real-time AI personalization video engine, generating unique ad versions per viewer
Interactive User Interface
We'll design the interface that lets every viewer intuitively experience their personalized ad
Publisher Network
We'll optimize distribution for you, track results in real time, and fine-tune for maximum impact.
The difference
The difference
The difference
Why choose Darwin ads over static ads?
Why choose Darwin ads over static ads?
Static Video Ads
Same ad shown to everyone
Same ad shown to everyone
Same ad shown to everyone
A/B testing is shallow & expensive
A/B testing is shallow & expensive
A/B testing is shallow & expensive
Difficult to create organic virality
Difficult to create organic virality
Difficult to create organic virality
Relies on black-box algorithms
Relies on black-box algorithms
Relies on black-box algorithms
One-size-fits-all approach
One-size-fits-all approach
One-size-fits-all approach
Darwin Ads
Personalized content per viewer
Personalized content per viewer
Personalized content per viewer
Infinite variations, 0 production cost
Infinite variations, 0 production cost
Infinite variations, 0 production cost
Fresh forever, no creative burnout
Fresh forever, no creative burnout
Fresh forever, no creative burnout
Higher organic virality
Higher organic virality
Higher organic virality
Higher CTC & product conversion
Higher CTC & product conversion
Higher CTC & product conversion
Frequently Asked Questions
What types of AI-personalized ads can Darwin create?
Darwin creates two types of AI-personalized ads: Bespoke — personalized videos where viewers see themselves inside bespoke video content; and In-Video — personalized brand placements, generated on the fly for each viewer inside creator-made content.
How are AI-personalized ads distributed?
Darwin ads can be distributed in three ways. On Wayve — our owned entertainment platform for personalized consumer experiences. Across our Publisher Network — embedded within external publisher sites via iframes. On Your Website — integrated directly into your own site through iframe placement.
How do brands control what is personalized and what isn’t?
Using our self-serve interface, upload your base asset and define exactly what you want personalized. Our editor lets you set which elements can change and what viewer data is used for each.
How much does it cost?
We charge per generation, not per impression, so you only pay when a personalized version of your ad is created. Pricing is flexible based on the length of the asset and the depth of personalization per viewer.
What industries work best for AI ad personalization?
We’ve seen the strongest results in beauty, fashion, entertainment, gaming, and CPG —industries where identity, choice, and personal connection drive action. That said, any brand looking to cut through noise and boost performance can benefit from personalization at scale.
Frequently Asked Questions
What types of AI-personalized ads can Darwin create?
Darwin creates two types of AI-personalized ads: Bespoke — personalized videos where viewers see themselves inside bespoke video content; and In-Video — personalized brand placements, generated on the fly for each viewer inside creator-made content.
How are AI-personalized ads distributed?
Darwin ads can be distributed in three ways. On Wayve — our owned entertainment platform for personalized consumer experiences. Across our Publisher Network — embedded within external publisher sites via iframes. On Your Website — integrated directly into your own site through iframe placement.
How do brands control what is personalized and what isn’t?
Using our self-serve interface, upload your base asset and define exactly what you want personalized. Our editor lets you set which elements can change and what viewer data is used for each.
How much does it cost?
We charge per generation, not per impression, so you only pay when a personalized version of your ad is created. Pricing is flexible based on the length of the asset and the depth of personalization per viewer.
What industries work best for AI ad personalization?
We’ve seen the strongest results in beauty, fashion, entertainment, gaming, and CPG —industries where identity, choice, and personal connection drive action. That said, any brand looking to cut through noise and boost performance can benefit from personalization at scale.
Frequently Asked Questions
What types of AI-personalized ads can Darwin create?
Darwin creates two types of AI-personalized ads: Bespoke — personalized videos where viewers see themselves inside bespoke video content; and In-Video — personalized brand placements, generated on the fly for each viewer inside creator-made content.
How are AI-personalized ads distributed?
Darwin ads can be distributed in three ways. On Wayve — our owned entertainment platform for personalized consumer experiences. Across our Publisher Network — embedded within external publisher sites via iframes. On Your Website — integrated directly into your own site through iframe placement.
How do brands control what is personalized and what isn’t?
Using our self-serve interface, upload your base asset and define exactly what you want personalized. Our editor lets you set which elements can change and what viewer data is used for each.
How much does it cost?
We charge per generation, not per impression, so you only pay when a personalized version of your ad is created. Pricing is flexible based on the length of the asset and the depth of personalization per viewer.
What industries work best for AI ad personalization?
We’ve seen the strongest results in beauty, fashion, entertainment, gaming, and CPG —industries where identity, choice, and personal connection drive action. That said, any brand looking to cut through noise and boost performance can benefit from personalization at scale.
Video ads personalized
per viewer
We use AI to give every viewer a version of your ad that feels like it was created just for them
Video ads personalized
per viewer
We use AI to give every viewer a version of your ad that feels like it was created just for them
Video ads personalized
per viewer
We use AI to give every viewer a version of your ad that feels like it was created just for them