What Are Bespoke Personalized Ads?

Bespoke ads are fully personalized video experiences. Viewers don’t just watch an ad — they see themselves, their products, or their world inside the creative.

That could mean a fan appearing inside a band’s official music video, a shopper trying on a lipstick shade virtually, or a gamer seeing their own character in a trailer. Every video is generated as a unique asset per viewer, which makes the experience highly personal and highly shareable.

When to use Bespoke:

• Building buzz around a launch or cultural moment

• Driving organic sharing and virality

• Creating an emotional connection that feels unforgettable

What to expect:

• High engagement and share rates

• Strong earned media value

• More production setup on the front end, but exponential payoff once live

What Are In-Video Personalized Ads?

In-Video ads are dynamic brand placements inside existing creator or publisher content. Instead of making an entirely new asset for each viewer, the system inserts personalized products, offers, or messages inside content that’s already engaging audiences.

Think of a soda can swapping to match the viewer’s preference, a billboard inside a video changing per region, or a skincare product dynamically placed into a beauty creator’s tutorial.

When to use In-Video:

• Scaling across large publisher or creator networks

• Driving conversions through contextual relevance

• Monetizing existing inventory without changing workflows

What to expect:

• Seamless integration that feels natural to the content

• High CTR and conversion lift

• Faster to deploy, lower production overhead

How to Choose the Right Format

The decision usually comes down to your goal:

• If you want to spark conversation and cultural relevance, choose Bespoke.

• If you want scalable personalization with direct performance impact, choose In-Video.

Many brands end up using both: Bespoke to launch with impact, and In-Video to sustain momentum and drive ongoing results.

The Takeaway

Bespoke and In-Video ads are two sides of the same coin. One is designed to create unforgettable, viral moments. The other is built for scale and sustained performance. Together, they give brands a personalization toolkit that static ads simply can’t compete with.

Personalization isn’t one-size-fits-all. That’s the whole point.