The AI-Personalized Album Campaign
To launch their new album, Grammy-winning rock band Ghost partnered with Darwin to let fans appear inside an official music video.
Category
Entertainment
Platforms
Year
2025
The AI-Personalized Album Campaign
To launch their new album, Grammy-winning rock band Ghost partnered with Darwin to let fans appear inside an official music video.
Category
Entertainment
Platforms
Year
2025
The Objective
Ghost wanted to launch their new album with more than just a music video, they needed a campaign that felt unforgettable and shareable at scale.
Ghost wanted to launch their new album with more than just a music video, they needed a campaign that felt unforgettable and shareable at scale.
Their goal was to energize fans, spark viral conversation across TikTok, Instagram, and YouTube, and translate digital buzz into real-world album sales.
Their goal was to energize fans, spark viral conversation across TikTok, Instagram, and YouTube, and translate digital buzz into real-world album sales.
Our Strategy
We used Darwin’s AI-personalized video tech to create a fully interactive experience: fans uploaded a photo and instantly appeared inside Ghost’s official video.
We used Darwin’s AI-personalized video tech to create a fully interactive experience: fans uploaded a photo and instantly appeared inside Ghost’s official video.
Every fan received a unique version tailored just for them. Easy to share, impossible to ignore, turning passive viewers into active promoters.
Every fan received a unique version tailored just for them. Easy to share, impossible to ignore, turning passive viewers into active promoters.
The Results
Generations
In the first 15 days
In the first 15 days
Download Rate
Viewers kept & replayed their version
Viewers kept & replayed their version
Billboard Top 200
Album debut shortly after the campaign
Album debut shortly after the campaign
Video ads personalized
per viewer
We use AI to give every viewer a version of your ad that feels like it was created just for them
Video ads personalized
per viewer
We use AI to give every viewer a version of your ad that feels like it was created just for them
Video ads personalized
per viewer
We use AI to give every viewer a version of your ad that feels like it was created just for them